Search visibility for law firms, measured in phone calls.
Prima works a firm's home county every day on Google and in AI answers, and shows the calls that work produces. Built and run by practicing attorneys.
Works the market daily
Tracks every target search in the county, publishes attorney-approved pages, and keeps the Business Profile active.
Counts calls, not clicks
Every call is tied to its source and landing page, so a firm sees which work produced real conversations.
Ad accounts, audited
Compares what an ad platform claims with what the phones show, and proposes fixes a named person approves.
Bar rules first
Copy is screened against state advertising rules, and nothing is published without an attorney's approval.
How Prima is offered
Prima is software licensed to law firms for a flat fee. Prima does not refer clients, sell leads, share in legal fees, or charge per call or per case. Each firm owns its accounts and its data.
Prima is a software company, not a law firm, and does not provide legal advice. Prima is in private use with its first firm. For access, write to hello@primaleads.io.